Add the tracking code that Google Analytics provides to the pages on your website to a website builder, or use Google Tag Manager.Īdding the tracking code is a simple copy-and-paste job.Add a data stream (iOS app, Android app, or Web).Set up a Google Analytics 4 account (the older Universal Analytics version stops processing data on July 1, 2023).Google Analytics was designed to be very intuitive so that even newbie website owners with basic technology skills could figure it out and easily use it. You can apply your learning from these to strengthen other parts of your website. Google Analytics will help you assess what’s working on your website to achieve these conversions, why, and how you can better optimize them. For most websites, these are the most important measures of whether the website is doing its main work or not. These actions can include filling out a form, signing up for your email list, or making a purchase. You can track conversions.īased on the actions you most want your website visitors to take, you can set up conversion tracking in Google Analytics for your website. This will help you refine a strategy for your website based on these pages’ successes. When you can identify these pages that bring you more than a proportionate amount of traffic, you can study why they work. It can also help you pinpoint which pages keep people on your site longer or achieve more conversions than others. Google Analytics helps you identify content and pages on your website that is ranking well or getting shared a lot. You will know which of your website pages are the most popular. Take this as a signal, then, to optimize your site for these people using Safari and mobile.Ĥ. In terms of browsers and devices, suppose you see many of your target visitors visit your website using Safari on mobile devices. In terms of who your visitors are, Google Analytics provides you with information on their geography, demographics, and general online interests. Google Analytics lets you know who your website visitors are, what browsers they’re using, and what devices they’re coming from. You don’t need to reach everyone, so you want to know if you’re reaching your target audience. There is a specific type of visitor who’s most valuable to your business because they are part of your target market. You can get data on who is visiting your website and how. This helps you decide whether you need to redesign your site or improve your content to keep people spending more time on your website.ģ. This helps you understand which parts of your website are successfully gaining traction and which parts aren’t.
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